TY  - THES
N1  - Pembimbing: Niken Puspitasari, M.A.
ID  - digilib65437
UR  - https://digilib.uin-suka.ac.id/id/eprint/65437/
A1  - Oki Dwi Pristianto, NIM.: 19107030077
Y1  - 2024/01/10/
N2  - Shopee provides a digital wallet service, namely Shopeepay, by offering
various benefits such as promotions and cashback. The use of Shopeepay currently
significantly enables the increase in consumptive behavior. This can be seen from
consumer behavior where the reason for purchasing goods is no longer solely to
fulfill needs but also for satisfaction. Researchers are interested in investigating the
influence of Shopeepay usage on consumptive behavior among students of UIN
Sunan Kalijaga Yogyakarta majoring in communication science. The research
method used is quantitative. This study used Stimulus Response theory.
Based on this research, the calculation results of the coefficient of
determination explain that the variable(X) of Shopeepay usage contributes 32.8%
to the variable(Y) of consumptive behavior. Meanwhile, the remaining 67.2% is
caused by other factors or variables not included in the study. Additionally, the
significance value in the coefficient table is 0.000 < 0.10. That mean H1 is accepted
and H0 is rejected, meaning that there is a significant amount of influence between
Shopeepay usage and consumptive behavior among students of UIN Sunan
Kalijaga Yogyakarta majoring in communication science. The results of this study
indicate that there is an influence between Shopeepay usage and consumptive
behavior by 32.8%.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Shopee
KW  -  Shopeepay
KW  -  S-R theory
KW  -  Consumptive Behaviour
M1  - skripsi
TI  - PENGARUH PENGGUNAAN SHOPEEPAY TERHADAP PERILAKU KONSUMTIF (STUDI KUANTITATIF PADA MAHASISWA UIN SUNAN KALIJAGA ANGKATAN 2019)
AV  - restricted
EP  - 99
ER  -