%A NIM.: 21300011024 Dini Maulana Lestari
%O Promotor: Prof. Dr. Hadri Kusuma, MBA.and Dr. Sunaryati, S.E., M.Si.
%T DEVELOPING THE COMPONENT OF MAQASID SHARIA
INDEX IN MEASURING CUSTOMER LOYALTY WITH
ISLAMIC BANKING IN INDONESIA
%X This research aims to develop the components of the Maqāṣid
Sharia Index (MSI) dimensions as the parameter of Islamic banking
performance and the role of Halal Self Awareness (HSA) to create a
model in explaining the level of customer loyalty of Islamic banks in
Indonesia by exploring the mediating role of satisfaction. Due to the
low level of customer loyalty at Islamic banks; the market-share of the
Islamic banking industry in Indonesia is still relatively low. One factor
that accurately determines the success of a company and is considered
capable of triggering consumer loyalty, is the company's performance
and the level of consumer awareness of halal products.
This research is conducted using a quantitative approach with a
survey method to answer research questions. Furthermore, this
research uses the Structural Equation Model (SEM) analysis technique
to validate the model. The data used in this research comes from a
survey conducted through G-Form, which eas sent to Islamic banking
customers in Indonesia based on predetermined- sample criteria. The
402 responses were received based on purposed sampling techniques
and were categorized as good and acceptable.
The results prove that the development of MSI dimensional
constructs as a parameter of Islamic bank performance, such as
educating individuals, establishing justice, maintaining prosperity,
customer protection, and corporate environmental incumbency, is
significantly proven as a dimension of MSI. Furthermore, MSI and
HA can significantly increase Islamic banking customer satisfaction
directly. However, none of the former nor the latter are able to increase
loyalty. This condition contrasts with satisfaction, which can
significantly increase customer loyalty. Surprisingly, satisfaction as a
mediation variable is able to mediate the relationship between MSI and
HA in Islamic bank customer loyalty. Therefore, it is evidenced that
Islamic banking customers will be loyal if they are already satisfied
with the products and services they have consumed.
%K Maqāṣid Syariah Index, Halal Self Awareness,
Customer Satisfaction, Customer loyalty
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib65629