TY  - THES
N1  - Pembimbing: Jauhar Faradis, S.H.I., M.A., CMA.
ID  - digilib65843
UR  - https://digilib.uin-suka.ac.id/id/eprint/65843/
A1  - Azriel Aryawansyah, NIM.: 20108020010
Y1  - 2024/05/31/
N2  - This study aims to assess the role of self-control as an intervening variable on the variables of ease of use and promotion towards the interest in using online loans. Data were collected using an online questionnaire with a sample of 180 respondents, distributed through social media. This research was tested using the SMART-PLS analysis tool, with the research results showing that the direct influence of ease of use on interest, promotion on interest, ease of use on self-control, and promotion on self-control are significant and influential. However, self-control on interest is not influential. Meanwhile, for the indirect influence, the variable of ease of use on interest through self-control and the variable of promotion on interest through self-control are both not influential and significant.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Perilaku Konsumen
KW  -  Kontrol Diri
KW  -  Pinjaman Online
M1  - skripsi
TI  - DETERMINAN DALAM MINAT PENGGUNAAN PINJAMAN ONLINE DENGAN KONTROL DIRI SEBAGAI VARIABEL INTERVENING : STUDI KASUS MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA
AV  - restricted
EP  - 153
ER  -