TY  - THES
N1  - Pembimbing: Defi Insani Saibil, S.E.I.,M.E.K
ID  - digilib65848
UR  - https://digilib.uin-suka.ac.id/id/eprint/65848/
A1  - Atifatur Rohmaniyah, NIM.: 20108020042
Y1  - 2024/05/31/
N2  - The aim of this research is to determine the influence of e-trust, e-service quality and e-wom on e-loyalty through e-satisfaction as an intervening variable on mobile banking users. The sampling method in this research is non-probability sampling with a purposive sampling technique. Data was collected from 259 respondents who met the criteria. The analysis method used is Structural Equation Modeling (SEM), using the SmartPLS version 3.0 program. The results of this research show that the e-trust variable does not have a positive effect on the e-loyalty of sharia mobile banking users. E-service quality and e-wom have a positive effect on e-loyalty of sharia mobile banking users. The variables e-trust, service quality and e-wom have a positive effect on e-loyalty through e-satisfaction. This research proves that e-satisfaction can mediate the relationship between e-trust, e-service quality and e-wom on the e-loyalty of sharia mobile banking users.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Perbankan Syariah
KW  -  Mobile Banking Syariah
KW  -  E-Service Quality
KW  -  E- Satisfaction
KW  -  E-Trust
KW  -  E-Loyalty
KW  -  E-wom
M1  - skripsi
TI  - PENGARUH E-TRUST, E-SERVQUAL, DAN E-WOM TERHADAP E LOYALTY NASABAH PENGGUNA MOBILE BANKING SYARIAH DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING  (STUDI KASUS PADA MASYARAKAT DI INDONESIA)
AV  - restricted
EP  - 138
ER  -