%A NIM.: 20108030003 Muhammad Fathul Ilmi Al-Hanif
%O Pembimbing: Ratna Sofiana, S.H.,M.SI.
%T DETERMINAN KINERJA PELAKU USAHA MIKRO KECIL MENENGAH (UMKM) DI KABUPATEN BANTUL
%X The limited knowledge related to digital marketing experienced by MSMEs
in Bantul Regency means that the sales methods used are still offline-based, so their
marketing reach is very limited. Apart from that, the problems also experienced by
MSMEs in Bantul Regency, namely the lack of knowledge and understanding
regarding financial literacy, financial inclusion and financial management, have
implications for insignificant business development and the opportunity to
experience large losses.
This research aims to determine the influence of digital marketing, financial
literacy, financial inclusion, and financial management on the performance of
MSMEs in Bantul Regency. This research was conducted using a quantitative
approach. Data obtained through interviews and questionnaire distribution using
a sampling technique, namely purposive sampling. The data analysis technique
used in this research is Partial Least Square SEM (PLS-SEM).
The results of this research can be concluded that digital marketing,
financial literacy, and financial management influence the performance of MSMEs
in Bantul Regency positively and significantly. Meanwhile, financial inclusion has
a positive but not significant effect on the performance of MSMEs in Bantul
Regency.
%K Digital Marketing, Literasi Keuangan, Inklusi Keuangan, Pengelolaan
Keuangan, Kinerja UMKM
%D 2024
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib65900