relation: https://digilib.uin-suka.ac.id/id/eprint/65926/
title: MASLAHAH DAN PENERIMAAN TEKNOLOGI: PERILAKU KONSUMEN PRODUK KOSMETIK HALAL PADA E-COMMERCE DI INDONESIA
creator: Muhammad Salman Al Farisi, NIM.: 20300012012
subject: 658.8342 Consumer Behavior/Perilaku Konsumen
description: Indonesia, a Muslim-population-majority and the world biggest  halal product consumer nation, is a huge potential global market.  Consuming things in Islam does not merely mean to satisfy one’s  physical needs, but, more importantly, it should bring positive  multiple effects, as suggested by the concept of consumption in Islam.  The flourishing e-commerce on cosmetic products has not been  followed by the Muslim customer’s awareness of halal make-up.  Studies on the customers’ attitude on goodness and technologyacceptance  basis of halal cosmetic products are not adequate in  number, making this dissertation a brand new research. This  dissertation is meant to analyze if halal cosmetic product consumption  have different scale of priority according to goodness effect; and if  behavior, subjectivity, and technology-acceptance influence the  customers’ intention of and behavior to halal cosmetic product wear.  A combination of quantitative and qualitative approaches was  employed in this dissertation research with 280 respondents and ten  informants, respectively. Data were collected from the interview with  the informants. The quantitative data were analyzed using Structural  Equation Model (SEM) and were processed under SmartPLS software.  The results show that the conceptual model which is used to predict  Indonesian customers’ behavior towards halal cosmetic products is  constructed on the basis of the one that integrates Theory of Planned  Behavior (TPB) and Technology Acceptance Model (TAM), while  enclosing goodness-effect variable serving as co-predictor to give  better prediction results of the customers’ intention and behavior. The  study proved that motivation to use halal cosmetic products with  goodness priority was “hajiyat” to gain the highest possible benefits  out of them. The benefit obtained in this regard did not merely focus  on beauty, but they had to be halal, sanitized, simple, and moral.
date: 2024-06-20
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/65926/1/20300012012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/65926/2/20300012012_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muhammad Salman Al Farisi, NIM.: 20300012012  (2024) MASLAHAH DAN PENERIMAAN TEKNOLOGI: PERILAKU KONSUMEN PRODUK KOSMETIK HALAL PADA E-COMMERCE DI INDONESIA.  Doctoral thesis, UIN SUNAN KALIJAGA YOGYAKARTA.