TY  - THES
N1  - Promotor: Prof. Dr. H. Syamsul Anwar, M.A. dan Dr. H. Slamet Haryono, S.E., M.Si.
ID  - digilib65926
UR  - https://digilib.uin-suka.ac.id/id/eprint/65926/
A1  - Muhammad Salman Al Farisi, NIM.: 20300012012
Y1  - 2024/06/20/
N2  - Indonesia, a Muslim-population-majority and the world biggest
halal product consumer nation, is a huge potential global market.
Consuming things in Islam does not merely mean to satisfy one?s
physical needs, but, more importantly, it should bring positive
multiple effects, as suggested by the concept of consumption in Islam.
The flourishing e-commerce on cosmetic products has not been
followed by the Muslim customer?s awareness of halal make-up.
Studies on the customers? attitude on goodness and technologyacceptance
basis of halal cosmetic products are not adequate in
number, making this dissertation a brand new research. This
dissertation is meant to analyze if halal cosmetic product consumption
have different scale of priority according to goodness effect; and if
behavior, subjectivity, and technology-acceptance influence the
customers? intention of and behavior to halal cosmetic product wear.
A combination of quantitative and qualitative approaches was
employed in this dissertation research with 280 respondents and ten
informants, respectively. Data were collected from the interview with
the informants. The quantitative data were analyzed using Structural
Equation Model (SEM) and were processed under SmartPLS software.
The results show that the conceptual model which is used to predict
Indonesian customers? behavior towards halal cosmetic products is
constructed on the basis of the one that integrates Theory of Planned
Behavior (TPB) and Technology Acceptance Model (TAM), while
enclosing goodness-effect variable serving as co-predictor to give
better prediction results of the customers? intention and behavior. The
study proved that motivation to use halal cosmetic products with
goodness priority was ?hajiyat? to gain the highest possible benefits
out of them. The benefit obtained in this regard did not merely focus
on beauty, but they had to be halal, sanitized, simple, and moral.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Maslahah
KW  -  Perilaku Konsumen
KW  -  Produk Kosmetik Halal
KW  -  ECommerce
M1  - doctoral
TI  - MASLAHAH DAN PENERIMAAN TEKNOLOGI: PERILAKU KONSUMEN PRODUK KOSMETIK HALAL PADA E-COMMERCE DI INDONESIA
AV  - restricted
EP  - 254
ER  -