eprintid: 66387
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/63/87
datestamp: 2024-08-08 07:00:13
lastmod: 2024-08-08 07:00:13
status_changed: 2024-08-08 07:00:13
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Pradana Sidiq Izzulhaq, NIM.: 20107030092
title: PENGARUH BRAND IMAGE DAN WORD OF MOUTH  TERHADAP MINAT BELI FACE WASH KAHF  (SURVEI PADA KOMUNITAS FREE RUNNERS YOGYAKARTA)
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: Komunitas Free Runners Yogyakarta, Face Wash Kahf, Citra Merk
note: Pembimbing: Dra. Marfuah Sri Sanityastuti, M.Si.
abstract: Kahf is a special men's brand for halal personal care or men's care products issued by PT. Paragon Technology and Innovation in 2020. This phenomenon is interesting because cosmetic companies are competing to show who is the best. The aim of this research is to measure the Influence of Brand Image and Word of Mouth on Purchase Interest Face Wash Kahf (Survey of the Yogyakarta Free Runners Community). The research methodology used is quantitative, namely by collecting data through surveys and distributing questionnaires to 100 respondents, namely the Yogyakarta Free Runners Community. The Stimulus Response (S - R) theory underlies this research. Simultaneous research findings show that Brand Image contributes 46.9%, while Word of Mouth contributes 53.1% to Purchase Interest. Brand Image and Word of Mouth have a significant influence on Purchase Interest, partially contributing 86.8%. These findings provide valuable insight for the Yogyakarta Free Runners Community to develop local products and be able to compete with other similar products.
date: 2024-06-07
date_type: published
pages: 147
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Pradana Sidiq Izzulhaq, NIM.: 20107030092  (2024) PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP MINAT BELI FACE WASH KAHF (SURVEI PADA KOMUNITAS FREE RUNNERS YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/66387/1/20107030092_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/66387/2/20107030092_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf