TY  - THES
N1  - Pembimbing: Dr. Rika Lusri Virga, S.Sos., M.Si
ID  - digilib66389
UR  - https://digilib.uin-suka.ac.id/id/eprint/66389/
A1  - Arya Wisnu Wardana, NIM.: 20107030125
Y1  - 2024/07/11/
N2  - The development of the internet and the emergence of new technologies have influenced human lifestyles to become more digital, including the application of marketing communication. This situation necessitates the right of marketing communication strategy to survive in an era of many competitors. Bakpia Juwara Satoe implements a marketing communication strategy by using TikTok. This study aims to understand the marketing communication strategy of the TikTok account @juwara_satoe in promoting products. This type of the study is descriptive with the data collection techniques used are observation, in-depth interviews and documentation. The subjects in this study are the marketing staff and social media content creators at Bakpia Juwara Satoe. The object of this research is all digital marketing communication activities on the @juwara_satoe account. This type of research is descriptive with a qualitative approach, and the study found that the marketing communication strategy of the TikTok account @juwara_satoe in promoting products involves collaborating with Heptaco Digital Media to promote their products through Communication Strategy and the AISAS Communication Model.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Strategi Komunikasi
KW  -  Pemasaran
KW  -  Bakpia Juwara Satoe
KW  -  TikTok
KW  -  Kunjungan Industri
M1  - skripsi
TI  - STRATEGI KOMUNIKASI PEMASARAN MODEL AISAS PADA AKUN TIKTOK @JUWARA_SATOE DALAM MEMPROMOSIKAN PRODUK
AV  - restricted
EP  - 108
ER  -