eprintid: 66389
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/06/63/89
datestamp: 2024-08-08 07:17:17
lastmod: 2024-08-08 07:17:17
status_changed: 2024-08-08 07:17:17
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Arya Wisnu Wardana, NIM.: 20107030125
title: STRATEGI KOMUNIKASI PEMASARAN MODEL AISAS PADA AKUN TIKTOK @JUWARA_SATOE DALAM MEMPROMOSIKAN PRODUK
ispublished: pub
subjects: 658.802
divisions: jur_ikom
full_text_status: restricted
keywords: Strategi Komunikasi, Pemasaran, Bakpia Juwara Satoe, TikTok, Kunjungan Industri
note: Pembimbing: Dr. Rika Lusri Virga, S.Sos., M.Si
abstract: The development of the internet and the emergence of new technologies have influenced human lifestyles to become more digital, including the application of marketing communication. This situation necessitates the right of marketing communication strategy to survive in an era of many competitors. Bakpia Juwara Satoe implements a marketing communication strategy by using TikTok. This study aims to understand the marketing communication strategy of the TikTok account @juwara_satoe in promoting products. This type of the study is descriptive with the data collection techniques used are observation, in-depth interviews and documentation. The subjects in this study are the marketing staff and social media content creators at Bakpia Juwara Satoe. The object of this research is all digital marketing communication activities on the @juwara_satoe account. This type of research is descriptive with a qualitative approach, and the study found that the marketing communication strategy of the TikTok account @juwara_satoe in promoting products involves collaborating with Heptaco Digital Media to promote their products through Communication Strategy and the AISAS Communication Model.
date: 2024-07-11
date_type: published
pages: 108
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Arya Wisnu Wardana, NIM.: 20107030125  (2024) STRATEGI KOMUNIKASI PEMASARAN MODEL AISAS PADA AKUN TIKTOK @JUWARA_SATOE DALAM MEMPROMOSIKAN PRODUK.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/66389/1/20107030125_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/66389/2/20107030125_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf