eprintid: 66405
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/64/05
datestamp: 2024-08-08 08:22:51
lastmod: 2024-08-08 08:22:51
status_changed: 2024-08-08 08:22:51
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Sabiq Khoerul Anam, NIM.: 19107030028
title: STRATEGI KOMUNIKASI PEMASARAN 7P DALAM MEMBANGUN BRAND AWARENESS PADA PRODUK MATERNAL DISASTER
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: Marketing Communications, Brand Awareness, Maternal Disaster
note: Pembimbing: Handini S.I.Kom., M.I.Kom
abstract: In this era of globalization, there is a change in the old paradigm in all fields, one of which is in the field of marketing. Business competition forces companies to achieve competitive advantage in order to be able to win global business competition due to increasingly high local and global business competition, therefore companies are advised to apply modern marketinf concepts that have a good impact on customers (Steven & Fitria Rina Sari, 2019:1-2). The im of this research is to answer how the 7P marketing communication strategy used by maternal disaster is to build brand awareness. This research uses the 7P marketing mix theory which includes product, price, place, promotion, resources,facilities and processes. This type of research is qualitative descriptive research with data collection techniques used such as observation, interviews and documentation. Primary and secondary data sources. The results of this research concluded that buildinf brand awareness is very important in marketing.
date: 2024-07-08
date_type: published
pages: 107
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU TARBIYAH DAN KEGURUAN
thesis_type: skripsi
thesis_name: other
citation:   Sabiq Khoerul Anam, NIM.: 19107030028  (2024) STRATEGI KOMUNIKASI PEMASARAN 7P DALAM MEMBANGUN BRAND AWARENESS PADA PRODUK MATERNAL DISASTER.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/66405/1/19107030028_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/66405/2/19107030028_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf