<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "SELEBRITI MIKRO KEAGAMAAN: OTORITAS BARU KEAGAMAAN DI RUANG DIGITAL ISLAM INDONESIA"^^ . "This dissertation examines new religious authority in the\r\nIndonesian Islamic digital space, represented by various religious\r\nmicro-celebrities. This discussion includes the dynamics of the\r\nlandscape, figures, and discourse of these religious micro-celebrities\r\non social media who come from among da’wah influencers. This\r\ndissertation analysis focuses on how these religious micro-celebrities,\r\nrepresented by a number of da’wah influencers, began to enliven the\r\nvirtual world of Indonesian Islam with their style of presenting and\r\nuploading various unique, inspiring, and interesting creative content,\r\nwhich in turn shaped their expressions and specific goals in this\r\nagenda. This study elucidates how micro-celebrity individuals who\r\nemerge as da’wah influencers cultivate religious authority over\r\nthemselves in front of online audiences by presenting religion in an\r\nappealing and enjoyable manner through the practice of\r\ncommodifying religion based on their own personal preferences and\r\ninterests. This research also explores how the practice of\r\ncommodifying religion carried out by da’wah influencers on social\r\nmedia is intertwined with obligations as Muslims to obtain financial\r\nbenefits for the benefit of the da’wah program in particular and\r\nreligion in general. This research not only broadens our understanding\r\nof the strategies and methods employed by da’wah influencers in\r\ngaining authority to convey religious messages but also shows a\r\ndifferent view of the practice of religious commodification, which was\r\npreviously almost associated with the pursuit of profit alone.\r\nThe dissertation analyzes the content and social media accounts\r\nof three da’wah influencers: Aisha Maharani, Fuadh Naim, and Ayu\r\nMomalula. This shows how these three da’wah influencers convey\r\nreligious messages and articulate an Islamic discourse through varying\r\ncommodification practices aligned with their thematic specializations.\r\nThis research develops Gwenael Njoto-Feillard’s claim about the\r\nconcept of an entrepreneur to refer to preachers-business people and\r\nbring them into the digital realm through the term “religious entrepreneur.” Using a qualitative digital ethnographic approach, this\r\nresearch seeks to understand the meanings conveyed in narratives,\r\ndiscourses, or statements on social media in various forms and types\r\nof posts. Research data was obtained through literature study,\r\ninterviews and observations, as well as digital-based communication\r\n(WhatsApp and Direct Message).\r\nThis research argues that digital culture, with its egalitarian new\r\nmedia, has given rise to influential micro-celebrity figures in virtual\r\nspaces. Their ability to package and present ready-to-use religious\r\ndiscourses or messages to specific audiences positions them as new\r\nreligious authorities in the digital space. Although this new religious\r\nauthority creates a potential religious market through the consumption\r\nof products and services, it is not viewed merely as commercialization\r\nbut as an effort to mediate the process of individuals becoming pious\r\n(pietization)."^^ . "2024-07-22" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "PASCASARJANA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21300011041"^^ . "Rezki Putri Nur Aini, M.A."^^ . "NIM.: 21300011041 Rezki Putri Nur Aini, M.A."^^ . . . . . . "SELEBRITI MIKRO KEAGAMAAN: OTORITAS BARU KEAGAMAAN DI RUANG DIGITAL ISLAM INDONESIA (Text)"^^ . . . . . "21300011041_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "SELEBRITI MIKRO KEAGAMAAN: OTORITAS BARU KEAGAMAAN DI RUANG DIGITAL ISLAM INDONESIA (Text)"^^ . . . . . 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