TY  - THES
N1  - Promotor: Prof. Ratno Lukito, MA, DCL dan Najib Kailani, M.A., Ph.D
ID  - digilib66464
UR  - https://digilib.uin-suka.ac.id/id/eprint/66464/
A1  - Rezki Putri Nur Aini, M.A., NIM.: 21300011041
Y1  - 2024/07/22/
N2  - This dissertation examines new religious authority in the
Indonesian Islamic digital space, represented by various religious
micro-celebrities. This discussion includes the dynamics of the
landscape, figures, and discourse of these religious micro-celebrities
on social media who come from among da?wah influencers. This
dissertation analysis focuses on how these religious micro-celebrities,
represented by a number of da?wah influencers, began to enliven the
virtual world of Indonesian Islam with their style of presenting and
uploading various unique, inspiring, and interesting creative content,
which in turn shaped their expressions and specific goals in this
agenda. This study elucidates how micro-celebrity individuals who
emerge as da?wah influencers cultivate religious authority over
themselves in front of online audiences by presenting religion in an
appealing and enjoyable manner through the practice of
commodifying religion based on their own personal preferences and
interests. This research also explores how the practice of
commodifying religion carried out by da?wah influencers on social
media is intertwined with obligations as Muslims to obtain financial
benefits for the benefit of the da?wah program in particular and
religion in general. This research not only broadens our understanding
of the strategies and methods employed by da?wah influencers in
gaining authority to convey religious messages but also shows a
different view of the practice of religious commodification, which was
previously almost associated with the pursuit of profit alone.
The dissertation analyzes the content and social media accounts
of three da?wah influencers: Aisha Maharani, Fuadh Naim, and Ayu
Momalula. This shows how these three da?wah influencers convey
religious messages and articulate an Islamic discourse through varying
commodification practices aligned with their thematic specializations.
This research develops Gwenael Njoto-Feillard?s claim about the
concept of an entrepreneur to refer to preachers-business people and
bring them into the digital realm through the term ?religious entrepreneur.? Using a qualitative digital ethnographic approach, this
research seeks to understand the meanings conveyed in narratives,
discourses, or statements on social media in various forms and types
of posts. Research data was obtained through literature study,
interviews and observations, as well as digital-based communication
(WhatsApp and Direct Message).
This research argues that digital culture, with its egalitarian new
media, has given rise to influential micro-celebrity figures in virtual
spaces. Their ability to package and present ready-to-use religious
discourses or messages to specific audiences positions them as new
religious authorities in the digital space. Although this new religious
authority creates a potential religious market through the consumption
of products and services, it is not viewed merely as commercialization
but as an effort to mediate the process of individuals becoming pious
(pietization).
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Influencer
KW  -  Komodifikasi
KW  -  Religious Entrepreneur
KW  -  Konten
KW  -  Visual
KW  -  Audiovisual
M1  - doctoral
TI  - SELEBRITI MIKRO KEAGAMAAN: OTORITAS BARU KEAGAMAAN DI RUANG DIGITAL ISLAM INDONESIA
AV  - restricted
EP  - 423
ER  -