eprintid: 66485 rev_number: 10 eprint_status: archive userid: 12460 dir: disk0/00/06/64/85 datestamp: 2024-08-13 07:33:27 lastmod: 2024-08-13 07:33:27 status_changed: 2024-08-13 07:33:27 type: thesis metadata_visibility: show contact_email: muh.khabib@uin-suka.ac.id creators_name: Auliya Faizah Rahmawati, NIM.: 20106050007 title: ANALISIS PENGALAMAN PENGGUNA APLIKASI WHATSAPP BERDASARKAN USER EXPERIENCE QUESTIONNAIRE ispublished: pub subjects: 004 divisions: jur_tinf full_text_status: restricted keywords: Pengalaman Pengguna, WhatsApp, User Experience Questionnaire, Statistik Deskriptif note: Pembimbing: Dr. Agung Fatwanto, S.Si., M.Kom. abstract: The use of WhatsApp instant messaging application continues to increase and is the most widely used platform in Indonesia. However, users still face some issues after app updates. As the most popular instant messaging application, WhatsApp needs to conduct user experience tests to understand user interactions and how well the application meets their needs. To assess the user experience of WhatsApp, especially the emotional and cognitive aspects of users, the User Experience Questionnaire (UEQ) instrument is used. The results of this analysis will measure the level of user experience and identify obstacles to the WhatsApp application, so that appropriate improvements can be made. This analysis uses descriptive statistical methods to determine the central tendency value (mean, median, mode) with a margin of error of 5%, as well as data variation, skewness, kurtosis, and data distribution visualized with graphs and diagrams. Based on the UEQ instrument, this study involved 3250 respondents consisting of more than 84 cities spread across Indonesia and resulted in the following user experience scores for WhatsApp: attractiveness scale 1.71 (good), perspicuity scale 1.92 (good), efficiency scale 1.75 (good), dependability scale 1.32 (above average), stimulation scale 1.40 (good), and novelty scale 0.90 (above average). Thus, WhatsApp has a good level of user experience. However, some items still need improvement to increase user experience, namely motivating, secure, leading edge, inventive, predictable, exciting, and creative aspects. date: 2024-06-20 date_type: published pages: 151 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS SAINS DAN TEKNOLOGI thesis_type: skripsi thesis_name: other citation: Auliya Faizah Rahmawati, NIM.: 20106050007 (2024) ANALISIS PENGALAMAN PENGGUNA APLIKASI WHATSAPP BERDASARKAN USER EXPERIENCE QUESTIONNAIRE. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/66485/1/20106050007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/66485/2/20106050007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf