@phdthesis{digilib66508,
           month = {January},
           title = {PENEGAKAN HUKUM TINDAK PERIKLANAN DI INDONESIA (STUDI PUTUSAN MAHKAMAH AGUNG NOMOR 659K/PDT.SUS/2012)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 19103040147 Wildan Ahmad Harish},
            year = {2024},
            note = {Pembimbing: Farrah Syamala Rosyida, M.H.},
        keywords = {Tindak Pidana, Iklan Menyesatkan, Penyelesaian Sengketa Kosumen},
             url = {https://digilib.uin-suka.ac.id/id/eprint/66508/},
        abstract = {The development of advertising in Indonesia through media such as private
television and digitalization has created new opportunities and challenges. However,
the rise of deceptive advertising practices is a major concern. Stronger regulations
are needed to protect consumers from advertising that contains inaccurate or
excessive information. The distribution of misleading advertising is actually
regulated in article 8 letter F of the Consumer Protection Law which states that
economic actors are prohibited from producing goods that do not comply with the
label, or whose composition or advertising is in conflict with the goods. moral. in
the rules of the advertising code. For example, advertising that does not match the
reality of a problematic product.
This type of research is qualitative research with an empirical juridical
approach. Meanwhile, the data analysis method used is descriptive analysis. In the
data collection method, the authors used observation, interviews and documentation
methods.
Law enforcement in Indonesia regarding misleading advertising practices
has been regulated by various regulations and supervisory institutions tasked with
supervising advertising in Indonesia, such as the Indonesian Advertising
Supervisory Agency (BPP), the Consumer Dispute Resolution Agency (BPSK), the
Indonesian Broadcasting Commission (KPI), and the Indonesian Broadcasting
Commission. Film Censorship (LSF). These institutions have an important role in
supervising, regulating and controlling advertising activities to ensure compliance
with advertising ethical principles and protect consumer interests.}
}