relation: https://digilib.uin-suka.ac.id/id/eprint/66574/ title: STRATEGI KOMUNIKASI JAMAAH CINEMA MAHASISWA UIN SUNAN KALIJAGA DALAM REKRUTMEN ANGGOTA creator: Dafa Adam Abdurahman, NIM.: 19102010079 subject: 302.2 Communication/Komunikasi description: Jamaah Cinema Mahasiswa is one of the interest and talent organisations at UIN Sunan Kalijaga. In its sustainability, the organisation requires membership regeneration, in the process of recruiting new members in 2023, the Jamaah Cinema Mahasiswa organisation managed to get 70 new prospective members after previously experiencing a shortage of members. The success is inseparable from the use of communication strategies used as the main foundation in the recruitment process carried out. This research uses a qualitative method with a descriptive analysis approach. Where this research aims to provide a description of a phenomenon in detail. Data were collected through interviews with key informants, observation, and documentation and then analysed using Fred R David's strategic management theory. The theory includes planning, implementation, and evaluation in making decisions in organisations that are cross-functional in supporting the achievement of an organisational goal. The results of this study are: First, on the communication strategy of JCM planning, there is a fulfilment of communication elements of Who, Says What, In Which Channel, To Whom, With What Effect, and SWOT analysis. Second, on the communication strategy of JCM implementation, there are objectives, policies, organisational culture, resource allocation, marketing and information system development, and budget. Third, in the communication strategy of JCM evaluation, there is a change in the important position of JCM internal in the change of marketing strategy. Performance measurement is carried out by periodically adjusting the strategy with the current implementation. date: 2024-07-25 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/66574/1/19102010079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/66574/2/19102010079_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf identifier: Dafa Adam Abdurahman, NIM.: 19102010079 (2024) STRATEGI KOMUNIKASI JAMAAH CINEMA MAHASISWA UIN SUNAN KALIJAGA DALAM REKRUTMEN ANGGOTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.