%A NIM.: 20202011024 Muhammad Azhar Oktamika %O Pembimbing: Dr. Hamdan Daulay, M.Si., M.A. %T PERAN MEDIA SOSIAL DALAM DAKWAH USTAZ LUQMANULHAKIM TERHADAP KESADARAN BERINFAQ %X The Internet or Social media today have a main to driving factor that makes the mosque quiet from lecture activities. Muslims are prefers to listen to lectures via mobile phones because they find ustadz popular in the community. In the Islamic perspective, the end of the communication process is to lead humans to experience a peaceful and comfortable life (silm), Fajr Studies after shubuh prayer is one of the deep worship practices in Islam. Subuh is a time devoted to communicating with Allah, reflecting on His teachings, and strengthening faith. In the midst of the busyness of modern life, the study of Fajr is an important means for Muslims to maintain and deepen their religious beliefs. One of the Fajr studies that has attracted attention in the Muslim community in Indonesia is the "Fajr Study Reaching for Blessings" Or "Subuh Menggapai Keberkahan." (SMK) which has been going on since 2012 until now at the Masjid Kapal Munzalan, Kubu Raya, West Kalimantan, under the guidance of Ustaz Luqmanulhakim. Using qualitative descriptive research methods, the results of the study show us that Ustaz Luqmanulhakim succeeded in carrying out a da'wah communication strategy with non-technical planning stages and placing da'wah targets in the public (as mad’u) with the Mau'izhah Hasanah method in the program of Subuh Reaching the Blessings (SMK) on Youtube Munzalan TV. The da'wah strategy carried out by Ustaz Luqman in inviting muslims to be aware of infaq has two forms of da'wah communication that are different from other da'i, such as: choosing the morning time before starting activities and making events that suit the needs of da'wah recipients (mad'u). That is also what Ustaz Luqman did on several event occasions. The results of the study also show that the aspect of da'wah in the digital era, especially the role of social media, has four important aspects: Involvement Aspect, Admissibility Aspect, Consistency Aspect and Mission Aspect. The Mission Aspect emphasizes the importance of clarity of the mission and objectives of an institution for the philanthropic members involved in it. The existing culture is not only binding but also functions as one of the roles in creating differentiation against other institutions or da'wah partners. This is in accordance with the Six Pillars of Munzalan Da'wah, they are: 1) Birrul Walidain, 2) Reading the Qur'an (One Day One Page), 3) STW (Prayer on Time), 4) INSPIRING (Infaq Every Day If You Can), 5) Halal Sustenance (Nature and Substance), 6) Mu'amalah Without Riba and Akad Bathil. The fourth pillar of da'wah is an inspiration for charity programs in Baitulmal Munzalan Indonesia under the auspices of the Munzalan Ashabul Yamin Mosque (PMMAY). The mission of all these programs is to serve, make and glorify orphans and Qur'an memorizers. %K Sosial Media, Dakwah, Masjid, Kesadaran, Infaq %D 2024 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib66789