TY  - THES
N1  - Pembimbing: Alex Fahrur Riza, SE., M.Sc.
ID  - digilib66818
UR  - https://digilib.uin-suka.ac.id/id/eprint/66818/
A1  - Hanik Alfiah, NIM.: 18108020098
Y1  - 2024/08/23/
N2  - Advancements in the economic sector in Indonesia, particularly in the service sector, have created significant competition, including in the banking sector. The purpose of this research is to determine the impact of CRM on the Customer Satisfaction Program at Bank Muamalat KC Yogyakarta. This study employs quantitative research methods. The technique used is Nonprobablity Sampling with a saturated sampling method involving 50 respondents from the employees of Bank Muamalat KC Yogyakarta. The data in this study were analyzed using SPSS 20.0 software. The result of this research indicate that Focusing on Key Customers, Organizing Around CRM, Managing Knowledge, and Incorporating CRM-Based Technology have significant influence on the Customer Satisfaction Program at Bank Muamalat KC Yogyakarta.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Customer Relationship Management
KW  -  Focusing on Key Customers
KW  -  Organizing Around CRM
KW  -  Managing Knowledge
KW  -  Incorporating CRM-Based Technology
M1  - skripsi
TI  - PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PROGRAM KEPUASAN NASABAH BANK MUAMALAT KC YOGYAKARTA
AV  - restricted
EP  - 150
ER  -