eprintid: 66818
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/68/18
datestamp: 2024-09-06 08:10:55
lastmod: 2024-09-06 08:10:55
status_changed: 2024-09-06 08:10:55
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hanik Alfiah, NIM.: 18108020098
title: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PROGRAM KEPUASAN NASABAH BANK MUAMALAT KC YOGYAKARTA
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: Customer Relationship Management, Focusing on Key Customers, Organizing Around CRM, Managing Knowledge, Incorporating CRM-Based Technology
note: Pembimbing: Alex Fahrur Riza, SE., M.Sc.
abstract: Advancements in the economic sector in Indonesia, particularly in the service sector, have created significant competition, including in the banking sector. The purpose of this research is to determine the impact of CRM on the Customer Satisfaction Program at Bank Muamalat KC Yogyakarta. This study employs quantitative research methods. The technique used is Nonprobablity Sampling with a saturated sampling method involving 50 respondents from the employees of Bank Muamalat KC Yogyakarta. The data in this study were analyzed using SPSS 20.0 software. The result of this research indicate that Focusing on Key Customers, Organizing Around CRM, Managing Knowledge, and Incorporating CRM-Based Technology have significant influence on the Customer Satisfaction Program at Bank Muamalat KC Yogyakarta.
date: 2024-08-23
date_type: published
pages: 150
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Hanik Alfiah, NIM.: 18108020098  (2024) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PROGRAM KEPUASAN NASABAH BANK MUAMALAT KC YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/66818/1/18108020098_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/66818/2/18108020098_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf