TY  - THES
N1  - Pembimbing: Alex Fahrur Riza., SE., M.Sc
ID  - digilib66844
UR  - https://digilib.uin-suka.ac.id/id/eprint/66844/
A1  - Fitrotul Amalia, NIM.: 20108020013
Y1  - 2024/08/05/
N2  - Research was conducted to find out how financial attitudes, subjective norms, and financial behavior impact the desire to invest in gold savings. Apart from that, this research added 2 variables, namely financial knowledge and financial socialization, with financial literacy as a mediating variable for Gen Z in DIY. The method in this research is descriptive qualitative with a sample size of 201 respondents. The results of hypothesis testing show that almost all variables have a positive but not significant effect, except for subjective norm variables and financial knowledge. There are two variables that have a negative value, namely the financial behavior variable and financial socialization which is mediated by the financial literacy variable on interest in investing in gold.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Minat Investasi
KW  -  Literasi Keuangan
KW  -  Sosialisasi Keuangan
KW  -  Pengetahuan Keuangan
KW  -  Theory Of Planned Behavior (TPB)
KW  -  Generasi Z
M1  - skripsi
TI  - DETERMINAN FAKTOR YANG MEMPENGARUHI MINAT INVESTASI TABUNGAN EMAS PADA LKS TERHADAP GENERASI Z DI DIY
AV  - restricted
EP  - 143
ER  -