TY  - THES
N1  - Pembimbing: Rifatul Indana, S.E.I, M.E.
ID  - digilib66853
UR  - https://digilib.uin-suka.ac.id/id/eprint/66853/
A1  - Esti Musriana, NIM.: 20108020073
Y1  - 2024/06/13/
N2  - This research aims to analyze the influence of Relationship Marketing and Mobile Banking service quality on Bank Syariah Indonesia customer loyalty through Corporate Social Responsibility. The methodology used in this research uses a quantitative approach with Nonprobability Sampling data collection techniques. The results of the research show that the Corporate Social Responsibility variable has no effect on Loyalty, Mobile Banking Service Quality has an effect on Corporate Social Responsibility, Mobile Banking Service Quality has an effect on Loyalty, Relationship Marketing has an effect on Corporate Social Responsibility, Relationship Marketing has an effect on Loyalty, Mobile Banking Service Quality has no effect influences loyalty through Corporate Social Responsibility, Relationship Marketing influences loyalty through Corporate Social Responsibility. This research only focuses on IMAPSI Sharia Banking students in the Yogyakarta region, therefore to produce comprehensive research for future researchers to expand the sample coverage to IMAPSI Sharia Banking students in the national region.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Relationship Marketing
KW  -  Kualitas Layanan
KW  -  Mobile Banking
KW  -  Loyalitas Nasabah
KW  -  Corporate Social Responsibility
KW  -  Bank Syariah Indonesia.
M1  - skripsi
TI  - PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN MOBILE BANKING TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA MELALUI CORPORATE SOCIAL RESPONBILITY (CSR) SEBAGAI VARIABEL INTERVENING
AV  - restricted
EP  - 139
ER  -