eprintid: 66856
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/68/56
datestamp: 2024-09-09 02:52:27
lastmod: 2024-09-09 02:52:27
status_changed: 2024-09-09 02:52:27
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Daffa Dzikri Adila, NIM.: 20108020093
title: PENGARUH CITRA MEREK, KEPERCAYAAN DAN KEAMANAN TRANSAKSI TERHADAP LOYALITAS NASABAH PADA BANK SYARIAH INDONESIA PASCA ADANYA SERANGAN SIBER
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: Loyalitas Nasabah, Citra Merek, , Kepercayaan, Keamanan, Bank Syariah Indonesia
note: Pembimbing: Farid Hidayat, S.H., M.S.I.
abstract: The aim of this research is to analyze the influence of brand image, trust and transaction security on customer loyalty at Indonesian sharia banks after a cyber attack. Researchers use customer loyalty theory as the main theory to analyze Indonesian sharia bank customers, using research objects as BSI customers who are domiciled in Yogyakarta. Using non-probability sampling techniques and using the convenience sampling method with a sample size of 166 students. The method used in this research is quantitative, which is then analyzed using PLS-based SEM. The research results show that the brand image, trust and transaction security variables have a positive and significant influence on customer loyalty at Indonesian sharia banks after the cyber attack. It is estimated that in this research, universities and Indonesian sharia banking companies will have an idea of customer loyalty to Indonesian sharia banks after the cyber attack.
date: 2024-08-05
date_type: published
pages: 126
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Daffa Dzikri Adila, NIM.: 20108020093  (2024) PENGARUH CITRA MEREK, KEPERCAYAAN DAN KEAMANAN TRANSAKSI TERHADAP LOYALITAS NASABAH PADA BANK SYARIAH INDONESIA PASCA ADANYA SERANGAN SIBER.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/66856/1/20108020093_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/66856/2/20108020093_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf