TY - THES N1 - Pembimbing: Farid Hidayat, S.H., M.S.I. ID - digilib66859 UR - https://digilib.uin-suka.ac.id/id/eprint/66859/ A1 - Amar Alli Makhrus, NIM.: 20108020127 Y1 - 2024/08/12/ N2 - This research aims to analyze the interest of Generation Z in investing in gold at Islamic banks. The subjects of this research is Keluarga Mahasiswa Tegal (KAMASITA) at UIN Sunan Kalijaga Yogyakarta from the 2017-2020 cohorts. Data for this research was obtained through the distribution of questionnaires, resulting in a sample of 109 respondents. The analysis of this study was conducted using SPSS version 25 to facilitate the research process. The results of this study indicate that the knowledge of Generation Z has a positive and significant effect on their interest in investing in gold at Islamic banks, and the financial behavior of Generation Z also has a positive and significant effect on their interest in investing in gold at Islamic banks. However, the perception of risk among Generation Z does not have a significant effect on their interest in investing in gold at Islamic banks PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - Pengetahuan KW - Finansial Behavioral KW - Persepsi Resiko KW - Minat M1 - skripsi TI - ANALISIS MINAT GENERASI Z BERINVESTASI EMAS DI BANK SYARIAH MENGGUNAKAN PENDEKATAN THEORY OF PLANNED AV - restricted EP - 156 ER -