The repository administrator has not yet configured an RDF license.
PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA)
This study aims to determine the effect of exposure to online loan advertisement on Youtube on brand awareness of the Adakami application for students in the Province of Yogyakarta. The rapid development of the internet, making all the needs of the society can be easily fulfilled. One of the conveniences in the financial sector is online lending. Many online loan companies offer their services through Youtube online video platform such as Adakami. Adakami utilizes advertisements to inform all the conveniences and advantages of the services offered. This research uses quantitative methods with Stimulus-Response theory. The research used a survey method with a questionnaire as a data collection measurement tool. The survey was conducted to 100 respondents who are students of Yogyakarta Special Region Province using the simple random sampling method. Based on the results of the simple regression test using SPSS version 24, the effect of advertising exposure was 57,2% while the other 42,8% was caused by other variables. The significance value obtained is 0,000 < 0,05 so it can be concluded that Ho rejected and Ha is accepted
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Text)
PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)
HTML Summary of #66928 PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA)
302.231 Media Komunikasi, Media Massa, Media Sosial