<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA)"^^ . "This study aims to determine the effect of exposure to online loan advertisement on\r\nYoutube on brand awareness of the Adakami application for students in the\r\nProvince of Yogyakarta. The rapid development of the internet, making all the\r\nneeds of the society can be easily fulfilled. One of the conveniences in the financial\r\nsector is online lending. Many online loan companies offer their services through\r\nYoutube online video platform such as Adakami. Adakami utilizes advertisements\r\nto inform all the conveniences and advantages of the services offered. This research\r\nuses quantitative methods with Stimulus-Response theory. The research used a\r\nsurvey method with a questionnaire as a data collection measurement tool. The\r\nsurvey was conducted to 100 respondents who are students of Yogyakarta Special\r\nRegion Province using the simple random sampling method. Based on the results\r\nof the simple regression test using SPSS version 24, the effect of advertising\r\nexposure was 57,2% while the other 42,8% was caused by other variables. The\r\nsignificance value obtained is 0,000 < 0,05 so it can be concluded that Ho rejected\r\nand Ha is accepted"^^ . "2024-08-12" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 17107030118"^^ . "Ahmad Labib Mundzir"^^ . "NIM.: 17107030118 Ahmad Labib Mundzir"^^ . . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Text)"^^ . . . . . "17107030118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Text)"^^ . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #66928 \n\nPENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE TERHADAP BRAND AWARENESS APLIKASI ADAKAMI (SURVEY PADA MAHASISWA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA)\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .