@phdthesis{digilib67008,
           month = {August},
           title = {STRATEGI PERENCANAAN KOMUNIKASI MEDIA SOSIAL DALAM MEMULIHKAN CITRA POSITIF INSTITUSI (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK HUMAS POLRESTA SLEMAN)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20107030083 Muhammad Fakhri Avaqo},
            year = {2024},
            note = {Pembimbing: Maya Sandra Rosita Dewi, S.Sos., M.I.Kom},
        keywords = {Communication Strategic, Humas, Polres Sleman, Citra},
             url = {https://digilib.uin-suka.ac.id/id/eprint/67008/},
        abstract = {This research raised the topic of communication strategies carried out by Sleman Police Public Relations in order to restore the image of the institution. This was based on the image of the Police Force which was still considered unfavorable
when compared to various other state institutions. In addition, in the social media
communication strategy carried out by the Sleman Police on Tiktok, the upload
timeline on the content presented in this account did not have a clear and consistent content calendar. This research aimed to find out how the Sleman Police Public Relations used TikTok to maintain the image of the police institution. It was hoped
that this research could also provide new academic insights and the development
of communication science, especially in the field of New Media. The method used
in this research was descriptive qualitative research method whose data collection was done in three ways, namely observation, interviews, and documentation. The analysis in this research used the communication planning of the imaging model
which was then associated with the theory on other variables, namely regarding image restoration. The results in this study indicated that the communication planning carried out in managing Tiktok Polresta Sleman had been done well. In this case, although several things were not done optimally by the Public Relations of the Sleman Police, overall the communication planning carried out by the Sleman Police had been effective so that it could restore the image of the institution.}
}