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EMOSI KESEDIHAN PADA PENDUKUNG FANATIK (ANALISIS ISI KUALITATIF PADA KONTEN AKUN TIKTOK @GITASINAGAOFFICIAL, @MUTHIAWAHYU, @ADI.SYAHREZA, DAN @SALMASALR PASCA DEBAT CAPRES KETIGA)
The third presidential candidate debate on January 7 2024 showed that Prabowo came under attack from both presidential candidates who highlighted Prabowo's performance while serving as defence minister. After the debate, many of Prabowo's supporters sympathised with him, especially on the TikTok application, Prabowo's supporters created "hurt" content because they couldn't bear to see Prabowo being vilified by the other two presidential candidates. Therefore, this research aims to analyse the emotions of sadness among Prabowo Subianto's fanatical supporters after the third presidential candidate debate through TikTok content on the @gitasinagaofficial, @muthiawahyu, @adi.syahreza, and @salmasalr accounts.This research is descriptive qualitative in nature using qualitative content analysis research methods. The data source used is a primary data source, namely hurt content, using data analysis techniques in the form of qualitative techniques which are then presented descriptively, namely by describing and summarising data obtained from direct observation of video content supporting Prabowo on TikTok . The research results show that the emotion of sadness is expressed through various verbal and nonverbal indicators. This research found that Gita, Muthia, Adi, or also Salma used indicators of sadness, namely speaking softly, speaking at a slow tempo, and stopping for longer when sad in verbal communication and did not find the phenomenon of speaking without enthusiasm. Apart from that, in nonverbal communication, this research found that Gita, Muthia, Adi, and Salma used the four indicators of sadness, namely sitting with a slouch, smiling less, less eye contact, and less open body position. These findings provide insight into how social media, particularly TikTok , is used to communicate emotions and influence public opinion in political contexts
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
EMOSI KESEDIHAN PADA PENDUKUNG FANATIK (ANALISIS ISI KUALITATIF PADA KONTEN AKUN TIKTOK @GITASINAGAOFFICIAL, @MUTHIAWAHYU, @ADI.SYAHREZA, DAN @SALMASALR PASCA DEBAT CAPRES KETIGA) (Text)
EMOSI KESEDIHAN PADA PENDUKUNG FANATIK (ANALISIS ISI KUALITATIF PADA KONTEN AKUN TIKTOK @GITASINAGAOFFICIAL, @MUTHIAWAHYU, @ADI.SYAHREZA, DAN @SALMASALR PASCA DEBAT CAPRES KETIGA) (Other)
HTML Summary of #68020 EMOSI KESEDIHAN PADA PENDUKUNG FANATIK (ANALISIS ISI KUALITATIF PADA KONTEN AKUN TIKTOK @GITASINAGAOFFICIAL, @MUTHIAWAHYU, @ADI.SYAHREZA, DAN @SALMASALR PASCA DEBAT CAPRES KETIGA)
302.231 Media Komunikasi, Media Massa, Media Sosial