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primary topic: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY)

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY)
type: Thesis
type: Article
abstract: The effectiveness of social media marketing depends not only on the frequency of posting but also on the quality and relevance of the content presented. Engaging and interactive content can increase engagement, which in turn can enhance brand awareness. Additionally, another challenge Avoskin Beauty faces is adapting to the evolving trends and changes in Instagram’s algorithm. The fluctuating Instagram algorithm affects content visibility and user interaction, necessitating flexible and responsive strategies. In this regard, Avoskin Beauty must continuously compete with local cosmetic brands to convince consumers of the products offered.This study aims to analyze the level of brand awareness among consumers of Avoskin Beauty products through the Instagram platform. The research method used is a qualitative approach, employing content analysis of AvoskinBeauty’s Instagram and in-depth interviews with five Avoskin consumers who are active Instagram users. The results show that most respondents have a high level of brand awareness of Avoskin products. Factors contributing to this brand awareness include reviews from influencers, Instagram advertisements, friends and family recommendations. Additionally, engaging content such as product reviews, collaborations with influencers, and information about new products play a significant role in increasing brand awareness.
date: 2024-08-06
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
has version: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
has published: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
has document: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
type: Document
has file: 19107030049_BAB I-penutup.pdf
has part: 19107030049_BAB I-penutup.pdf

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 19107030049 Mahsa Pruenela
type: Person
given name: NIM.: 19107030049
family name: Mahsa Pruenela

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
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SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
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ispreview thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
ismedium thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
issmall thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
islightbox thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
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SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
ispreview thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
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has part: preview.jpg

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
ismedium thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
has file: medium.jpg
has part: medium.jpg

SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Other)
type: Document
is version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
is volatile version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
issmall thumbnail version of: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY) (Text)
has file: small.jpg
has part: small.jpg

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primary topic: SOCIAL MEDIA MARKETING SKINCARE LOKAL DALAM MEMBANGUN BRAND AWARENESS (ANALISIS ISI KUALITATIF INSTAGRAM @AVOSKINBEAUTY)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept