eprintid: 68063
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/06/80/63
datestamp: 2024-10-23 03:12:42
lastmod: 2024-10-23 03:12:42
status_changed: 2024-10-23 03:12:42
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Nadia Nur Annisa, NIM.: 17107030106
title: PENGARUH POSTING KULINER DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN  (ANALISA REGRESI SEDERHANA PADA FOLLOWERS AKUN JOGJATASTE DI YOGYAKARTA)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Social Media, Stimulus Response, Promotion, Purchasing Decision
note: Pembimbing: Dra. Marfuah Sri Sanityastuti, M.Si.
abstract: As time progress, technological advancements have depeloped rapidly. The emergence of various new media undoubtedly serves an effective bridge for informations consumption by humans. With the advancement of technology, humans can quickly, deeply and universally access informations.
This study use the Stimulus Response Theory and aims to determine the magnitude of the influence of Instagram account jogjataste as a media on purchasing decisions among its followers in Yogyakarta by using a quantitative research method. The sample consists of 100 respondents from a population of 418.000 people. The sample selected by using probability sampling, specifically simple ransom sampling. The data were analyzed using simple regression analysis. The result show that value of r square is 0. 367% effect on purchasing decisions, while the remaining 63.3% is influenced by other factors. The amount of influence applies at an error tolerance level of 10%.
date: 2024-08-23
date_type: published
pages: 110
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Nadia Nur Annisa, NIM.: 17107030106  (2024) PENGARUH POSTING KULINER DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN (ANALISA REGRESI SEDERHANA PADA FOLLOWERS AKUN JOGJATASTE DI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/68063/2/17107030106_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/68063/1/17107030106_BAB%20II-sebelum%20BAB%20terakhir.pdf