relation: https://digilib.uin-suka.ac.id/id/eprint/68698/ title: IMPLEMENTASI CYBER PR SEBAGAI MEDIA PENYEBARAN INFORMASI PUBLIK DALAM MENDUKUNG BALANCED E-GOVERNMENT (STUDI DESKRIPTIF KUALITATIF PADA HUMAS PEMERINTAH DAERAH DIY) creator: Defi Dilalatul Haq, NIM.: 20107030046 subject: 302.2 Communication/Komunikasi description: Technological advancements require Public Relations (PR) practitioners to perform their duties by utilizing online media. The presence of online media in a company or institution can influence public perception of that company or institution. As an effort to achieve good governance, the PR of the DIY Regional Government acts as a public body under the UHP Bureau of the DIY Regional Secretariat, tasked with disseminating various information related to the DIY Regional Government to the public. However, in its implementation, there is often confusion due to the numerous sources of information from various media with similar objectives, ultimately causing public confusion. It cannot be denied that not all information or news accessed comes from clear and credible sources. This research uses a qualitative descriptive research method with data collection techniques through in-depth interviews, observation, and documentation. In this study, the researcher implements the core elements of Cyber PR (Phillips & Young), including Transparency, the Internet as an Agent, Internet Porosity, Richness in Content, and Reach. Additionally, the implementation is based on the Balanced E-Government Scorecard concept (Booz Allen and Hamilton), which includes dimensions of Benefits, Efficiency, Participation, Transparency, and Change Management. The research findings show that the PR of the DIY Regional Government has successfully implemented Cyber PR as a medium for disseminating public information in support of balanced e-government. The findings indicate that the transparency of information conducted by the PR of the DIY Regional Government through its official website and social media is considered effective. Direct supervision by the head of the PR of the DIY Regional Government can also increase public trust in the accuracy of the information presented. date: 2024-08-28 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/68698/1/20107030046_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/68698/2/20107030046_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf identifier: Defi Dilalatul Haq, NIM.: 20107030046 (2024) IMPLEMENTASI CYBER PR SEBAGAI MEDIA PENYEBARAN INFORMASI PUBLIK DALAM MENDUKUNG BALANCED E-GOVERNMENT (STUDI DESKRIPTIF KUALITATIF PADA HUMAS PEMERINTAH DAERAH DIY). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.