relation: https://digilib.uin-suka.ac.id/id/eprint/68703/
title: BAURAN KOMUNIKASI PEMASARAN PRODUK KECANTIKAN PT NATURAL NUSANTARA DALAM MINAT BELI KONSUMEN  (STUDI DESKRIPTIF KUALITATIF PADA STOCKIST NASA BANYUMAS)
creator: Berliana Dwi Indah Permatasari, NIM.: 20107030134
subject: 302.2 Communication/Komunikasi
description: The widespread circulation of beauty products on the market with chemicals and mercury has raised concerns, especially among mothers who are increasingly aware of the importance of facial skin appearance and health. This has driven rapid growth in the beauty industry in Indonesia. The high competition of beauty products, both local and international, presents a challenge for local products that use herbal and organic ingredients. This study analyzes how the marketing communication mix of PT Natural Nusantara's beauty products attracts consumer interest in buying at Stockist Nasa Banyumas. This study uses a qualitative descriptive method using the 7P marketing communication mix theory (product, price, place, promotion, people, process, physical evidence) as an analytical framework. Data collection was carried out through in-depth interviews, observations, and documentation. The results of the study indicate that Stockist Nasa Banyumas has implemented a good marketing communication mix strategy. Nasa products offer high-quality beauty products with natural ingredients and competitive prices. Distribution is carried out through strategic locations, and promotion is carried out through the media and direct marketing. Sales force plays an important role in building relationships with consumers by providing good responses and personal consultations. Easy and friendly sales process, as well as attractive physical evidence (product quality and packaging), also support Nasa's marketing strategy. This study provides important insights into the marketing communication mix strategy implemented by Stockist Nasa Banyumas in facing competition in the beauty industry. The implementation of an integrated 7P strategy, with a focus on product quality, competitive prices, strategic distribution, effective promotions, and responsive customer service, has proven effective in attracting consumer buying interest. These findings can be a reference for other companies in the beauty industry to develop effective and sustainable marketing strategies.
date: 2024-09-09
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/68703/1/20107030134_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/68703/2/20107030134_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Berliana Dwi Indah Permatasari, NIM.: 20107030134  (2024) BAURAN KOMUNIKASI PEMASARAN PRODUK KECANTIKAN PT NATURAL NUSANTARA DALAM MINAT BELI KONSUMEN (STUDI DESKRIPTIF KUALITATIF PADA STOCKIST NASA BANYUMAS).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.