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ANALISIS KONTEN DIGITAL: STUDI KASUS INSTAGRAM TBM JLEGONGAN SLEMAN YOGYAKARTA
This thesis aims to determine content analysis and measure the level of interaction of TBM (Community Reading Garden) Jlegongan's Instagram followers on the Instagram content "perpusjlegongan" in providing information related to TBM Jlegongan using qualitative methods with the type of interactive analysis research according to Miles & Hubermam. This data collection process was carried out in the period September 2022 – August 2023. The results of the research at the beginning of the creation of the Instagram account "perpusjlegongan" experienced a positive impact on increasing visits to TBM Jlegongan. The highest number of likes and comments occurred on the upload of one of the activities in collaboration with PPAH Dadi Makmur and the Faculty of Agriculture, Muhammadiyah University of Yogyakarta with a percentage of 12% according to the Engagement Rate. In this way, activities that collaborate with outside parties attract more interest from Instagram users.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
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