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primary topic: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
type: Thesis
type: Article
abstract: The purpose of this study was to find out infographic-based library promotion strategies via Instagram at the UIN Sunan Kalijaga Yogyakarta Library. It is hoped that the benefits of this research will be useful in improving library promotion strategies. This type of research is qualitative case study. Data collection used observation, interview and documentation. Data validation used triangulation, use of reference materials, and member checking. The data analysis used the Miles & Huberman theory, data reduction, data display, and conclusion drawing/verification. The results of this study indicate that, according to Sujatna's promotion mix theory, the UIN Sunan Kalijaga library uses an advertising strategy (information advertising, persuading advertising, and reminder advertising), sales promotion strategy (user promotion, trade/library promotion, publicity strategy (collection publicity and institutional publicity), personal selling, direct marketing, and interactive. Then the coloring that is widely used is tint color as a background. The type of typography that is widely used is sans serif. The content has a lot of emphasis on certain text and images. Most of the content is equipped with visual elements in the form of photos and text.
date: 2023-11-16
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has version: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has published: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has document: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
subject: 021.7 Promotion of Libraries/ Promosi Perpustakaan

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
type: Document
has file: 19101040103_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 19101040103_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 19101040103 Iffat Rihhadatul’aisy
type: Person
given name: NIM.: 19101040103
family name: Iffat Rihhadatul’aisy

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ispreview thumbnail version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
issmall thumbnail version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)

ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ispreview thumbnail version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ismedium thumbnail version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
issmall thumbnail version of: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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primary topic: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA

021.7 Promotion of Libraries/ Promosi Perpustakaan
type: Concept