%A NIM.: 19101040103 Iffat Rihhadatul’aisy
%O Pembimbing: Puji Lestari, M.Kom
%T ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
%X The purpose of this study was to find out infographic-based library promotion strategies via Instagram at the UIN Sunan Kalijaga Yogyakarta Library. It is hoped that the benefits of this research will be useful in improving library promotion strategies. This type of research is qualitative case study. Data collection used observation, interview and documentation. Data validation used triangulation, use of reference materials, and member checking. The data analysis used the Miles & Huberman theory, data reduction, data display, and conclusion drawing/verification. The results of this study indicate that, according to Sujatna's promotion mix theory, the UIN Sunan Kalijaga library uses an advertising strategy (information advertising, persuading advertising, and reminder advertising), sales promotion strategy (user promotion, trade/library promotion, publicity strategy (collection publicity and institutional publicity), personal selling, direct marketing, and interactive. Then the coloring that is widely used is tint color as a background. The type of typography that is widely used is sans serif. The content has a lot of emphasis on certain text and images. Most of the content is equipped with visual elements in the form of photos and text.
%K Strategi Promosi Perpustakaan, Infografis, Instagram
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib69017