eprintid: 69017
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/90/17
datestamp: 2024-12-31 03:16:08
lastmod: 2024-12-31 03:16:08
status_changed: 2024-12-31 03:16:08
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Iffat Rihhadatul’aisy, NIM.: 19101040103
title: ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
ispublished: pub
subjects: 021.7
divisions: jur_ipis1
full_text_status: restricted
keywords: Strategi Promosi Perpustakaan, Infografis, Instagram
note: Pembimbing: Puji Lestari, M.Kom
abstract: The purpose of this study was to find out infographic-based library promotion strategies via Instagram at the UIN Sunan Kalijaga Yogyakarta Library. It is hoped that the benefits of this research will be useful in improving library promotion strategies. This type of research is qualitative case study. Data collection used observation, interview and documentation. Data validation used triangulation, use of reference materials, and member checking. The data analysis used the Miles & Huberman theory, data reduction, data display, and conclusion drawing/verification. The results of this study indicate that, according to Sujatna's promotion mix theory, the UIN Sunan Kalijaga library uses an advertising strategy (information advertising, persuading advertising, and reminder advertising), sales promotion strategy (user promotion, trade/library promotion, publicity strategy (collection publicity and institutional publicity), personal selling, direct marketing, and interactive. Then the coloring that is widely used is tint color as a background. The type of typography that is widely used is sans serif. The content has a lot of emphasis on certain text and images. Most of the content is equipped with visual elements in the form of photos and text.
date: 2023-11-16
date_type: published
pages: 211
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Iffat Rihhadatul’aisy, NIM.: 19101040103  (2023) ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69017/1/19101040103_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69017/2/19101040103_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf