eprintid: 69065
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/90/65
datestamp: 2025-01-02 03:16:48
lastmod: 2025-01-02 03:16:48
status_changed: 2025-01-02 03:16:48
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Satria Wiranata, NIM.: 22202012006
title: STRATEGI KOMUNIKASI BAZNAS DALAM PROGRAM  “REJANG LEBONG TAQWA” UNTUK PENGHIMPUNAN DAN PENGELOLAAN  ZAKAT PRODUKTIF BIDANG DAKWAH
ispublished: pub
subjects: 302.2
divisions: kom_penyi
full_text_status: restricted
keywords: Strategi Komunikasi, Komunikasi Massa, Dakwah, Zakat
note: Pembimbing: Dr. Rama Kertamukti, M.Sn.
abstract: This study discusses the communication strategy of BAZNAS in Rejang Lebong Regency for implementing the "Rejang Lebong Taqwa" program, which focuses on the collection and management of productive zakat in the field of religious outreach. The program aims to improve the welfare of the community, particularly for preachers, religious teachers, and other religious figures who are not yet prosperous. The background of this research emphasizes the importance of an appropriate communication strategy to ensure the community understands and actively participates in productive zakat.
This study aims to analyze the methods used by BAZNAS to convey messages to the public, particularly in raising awareness about the importance of productive zakat as part of economic empowerment and strengthening religious outreach. The research uses a descriptive qualitative method, with data collection techniques such as in-depth interviews, observation, and documentation, involving various stakeholders, including local government, the Ministry of Religious Affairs, and religious organizations.
The findings indicate that BAZNAS applies a communication strategy based on religious outreach through mass media, social media, and community approaches. With this systematic approach, BAZNAS aims to enhance the effectiveness of the productive zakat program, support economic independence, and create a positive synergy in the social development specially for religious figures in Rejang Lebong society.
date: 2024-12-05
date_type: published
pages: 191
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: masters
thesis_name: other
citation:   Satria Wiranata, NIM.: 22202012006  (2024) STRATEGI KOMUNIKASI BAZNAS DALAM PROGRAM “REJANG LEBONG TAQWA” UNTUK PENGHIMPUNAN DAN PENGELOLAAN ZAKAT PRODUKTIF BIDANG DAKWAH.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69065/1/22202012006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69065/2/22202012006_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf