TY  - THES
N1  - Pembimbing: Defi Insani Saibil., S.E.I., M..E.K
ID  - digilib69084
UR  - https://digilib.uin-suka.ac.id/id/eprint/69084/
A1  - Miftahul Umam, NIM.: 20108020099
Y1  - 2024/12/16/
N2  - This study aims to determine the decision to purchase KPR products BTN Syariah Malang Branch because of the rapid population growth, increasingly narrow land, small minimum wages, high housing prices BTN Syariah Bank faces new challenges and opportunities in retaining customers BTN Syariah Malang Branch. The sample of this study was BTN Syariah Malang Branch customers with a total of 153 respondents, with the analysis technique using the SEM method based on the Smart PLS application. A total of 3 of the 4 hypotheses proposed in this study were accepted. The results of this study indicate that cultural factors, personal factors, and psychological factors influence the purchase of KPR products BTN Syariah Malang Branch. However, social factors have no effect on the purchase of KPR products BTN Syariah Malang Branch. Furthermore, the implication of this study is that decisions made by bank management are very important to maintain customer loyalty and enable them to achieve financial benefits.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Keputusan Pembelian
KW  -  KPR
KW  -  Bank BTN Syariah
M1  - skripsi
TI  - FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MENGGUNAKAN PRODUK KPR BTN SYARIAH CABANG MALANG
AV  - restricted
EP  - 183
ER  -