@phdthesis{digilib69085,
           month = {December},
           title = {PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20108020129 Andika Lintang Septa K.A.},
            year = {2024},
            note = {Pembimbing: Jauhar Faradis, S.H.I., M.A.},
        keywords = {AISAS Model, Keputusan Nasabah, dan Social Media Marketing},
             url = {https://digilib.uin-suka.ac.id/id/eprint/69085/},
        abstract = {This study aims to determine the effect of Attention, Interest, Search, Action, Share (AISAS) on Customer Decisions to Use Bank Syariah Indonesia Products or Services in the Greater Tangerang Community. The analysis method used is multiple linear analysis method using SPSS software. The sampling technique used is Purposive Sampling. Primary data in 191 respondents. The results of this study indicate that Attention has no significant negative effect on customer decisions, Interest has a significant effect on customer decisions, Search has a significant effect on customer decisions, Action has a significant effect on customer decisions, and Share has a significant effect on customer decisions.}
}