eprintid: 69085
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/90/85
datestamp: 2025-01-03 03:37:46
lastmod: 2025-01-03 03:37:46
status_changed: 2025-01-03 03:37:46
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Andika Lintang Septa K.A., NIM.: 20108020129
title: PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL
ispublished: pub
subjects: 332.1
divisions: jur_ps
full_text_status: restricted
keywords: AISAS Model, Keputusan Nasabah, dan Social Media Marketing
note: Pembimbing: Jauhar Faradis, S.H.I., M.A.
abstract: This study aims to determine the effect of Attention, Interest, Search, Action, Share (AISAS) on Customer Decisions to Use Bank Syariah Indonesia Products or Services in the Greater Tangerang Community. The analysis method used is multiple linear analysis method using SPSS software. The sampling technique used is Purposive Sampling. Primary data in 191 respondents. The results of this study indicate that Attention has no significant negative effect on customer decisions, Interest has a significant effect on customer decisions, Search has a significant effect on customer decisions, Action has a significant effect on customer decisions, and Share has a significant effect on customer decisions.
date: 2024-12-11
date_type: published
pages: 135
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Andika Lintang Septa K.A., NIM.: 20108020129  (2024) PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK ATAU LAYANAN BANK SYARIAH INDONESIA PADA MASYARAKAT TANGERANG RAYA: PENDEKATAN AISAS MODEL.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69085/1/20108020129_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69085/2/20108020129_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf