eprintid: 69086
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/90/86
datestamp: 2025-01-03 03:40:11
lastmod: 2025-01-03 03:40:11
status_changed: 2025-01-03 03:40:11
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Ali Attaqi Ba’abud, NIM.: 20108030035
title: DETERMINAN NIAT GENERASI Z MEMBELI RUMAH PRIBADI DENGAN PEMBIAYAAN KPR DI BANK SYARIAH INDONESIA
ispublished: pub
subjects: 658.15
divisions: jur_mks
full_text_status: restricted
keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Religiositas, Citra Merek, Generasi Z, KPR Bank Syariah Indonesia
note: Pembimbing: Dr. H. Darmawan, S.Pd., M.A.B., CFRM
abstract: This study aims to analyze the influence of the variables attitude, subjective norm, perceived behavioral control, religiosity, and brand image on Generation Z's intention to purchase personal homes through Bank BSI's KPR financing. Utilizing a quantitative approach with multiple linear regression methods, this research involved 100 Generation Z respondents with independent incomes residing in Java and customers of Bank BSI. Data were collected through an online questionnaire and processed using IBM SPSS 25. The analysis results indicate that the variables of attitude and perceived behavioral control have a significant effect on the intention to purchase a KPR from Bank BSI, while the variables of subjective norm, religiosity, and brand image do not have a significant impact. These findings provide important insights for the bank's marketing strategies to attract Generation Z's interest in Bank BSI's KPR products.
date: 2024-12-24
date_type: published
pages: 147
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Ali Attaqi Ba’abud, NIM.: 20108030035  (2024) DETERMINAN NIAT GENERASI Z MEMBELI RUMAH PRIBADI DENGAN PEMBIAYAAN KPR DI BANK SYARIAH INDONESIA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69086/1/20108030035_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69086/2/20108030035_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf