%0 Thesis %9 Skripsi %A Mohammad Syaif Muamar, NIM.: 20108030130 %B FAKULTAS EKONOMI DAN BISNIS ISLAM %D 2024 %F digilib:69091 %I UIN SUNAN KALIJAGA YOGYAKARTA %K Norma Subjektif, Literasi Zakat, Pendapatan, Reputasi, Zakat Tijarah %P 123 %T PENGARUH NORMA SUBJEKTIF, LITERASI ZAKAT, PENDAPATAN, DAN REPUTASI TERHADAP MINAT MEMBAYAR ZAKAT TIJARAH (STUDI KASUS PEDAGANG MUSLIM DI PASAR TUMENGGUNGAN KEBUMEN) %U https://digilib.uin-suka.ac.id/id/eprint/69091/ %X This study aims to analyze the influence of subjective norms, zakat literacy, income, and reputation on the interest in paying tijarah zakat of Muslim traders in the Tumenggungan Kebumen Market. The type of sample in this study was purposive sampling, obtained 100 samples. The analysis technique was carried out by multiple linear regression analysis with outer model and inner model testing using SmartPLS 4.0 software. The results of the study showed that the variables of zakat literacy and reputation had a positive and significant effect on the interest of Muslim traders in paying tijarah zakat. While the variables of subjective norms and income did not affect the interest of Muslim traders in paying tijarah zakat. %Z Pembimbing: Agus Faisal, S.E.I., M.E.