TY  - THES
N1  - Pembimbing: Dr. Afdawaiza, S.Ag., M.Ag.
ID  - digilib69101
UR  - https://digilib.uin-suka.ac.id/id/eprint/69101/
A1  - Putri Ratna Sari, NIM.: 22208011040
Y1  - 2024/10/08/
N2  - The halal industry is not only a religious obligation but also a trigger
for increasing health problems, which are not only interesting for
Muslim consumers but also for non-Muslim consumers. Halal food has
become a type of balanced and hygienic food that is able to cross
religious and cultural boundaries. So that the halal food market can
target not only Muslim consumers but also non-Muslim consumers,
which can then increase and contribute more to the growth of the halal
industry in the halal food sector. This study aims to identify the
determinants of halal food purchasing decisions by non-Muslim
consumers in Aceh, with four explanatory variables and one dependent
variable. The explanatory variables are product, price, place and
promotion. Then the dependent variable is the decision to purchase
halal food by non-Muslim consumers. Data analysis uses the structural
equation modeling ? partial least square (SEM-PLS) with the help of
the SmartPLS 3 application. The method used is quantitative and the
data used is primary data. Data were collected from 200 non-Muslim
respondents by distributing questionnaires using a likert scale with 5
answer choices. The findings in this study indicate the product, price,
place and promotion have a positive and significant effect on
purchasing decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Keputusan Pembelian
KW  -  non-Muslim
KW  -  Makanan Halal
KW  - 
Marketing Mix
M1  - masters
TI  - KEPUTUSAN PEMBELIAN MAKANAN HALAL OLEH KONSUMEN NON-MUSLIM DI ACEH
AV  - restricted
EP  - 181
ER  -