eprintid: 69101
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/06/91/01
datestamp: 2025-01-03 07:04:08
lastmod: 2025-01-03 07:04:08
status_changed: 2025-01-03 07:04:08
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Putri Ratna Sari, NIM.: 22208011040
title: KEPUTUSAN PEMBELIAN MAKANAN HALAL OLEH KONSUMEN NON-MUSLIM DI ACEH
ispublished: pub
subjects: 297.273
divisions: ek_syarS-2
full_text_status: restricted
keywords: Keputusan Pembelian, non-Muslim, Makanan Halal,
Marketing Mix
note: Pembimbing: Dr. Afdawaiza, S.Ag., M.Ag.
abstract: The halal industry is not only a religious obligation but also a trigger
for increasing health problems, which are not only interesting for
Muslim consumers but also for non-Muslim consumers. Halal food has
become a type of balanced and hygienic food that is able to cross
religious and cultural boundaries. So that the halal food market can
target not only Muslim consumers but also non-Muslim consumers,
which can then increase and contribute more to the growth of the halal
industry in the halal food sector. This study aims to identify the
determinants of halal food purchasing decisions by non-Muslim
consumers in Aceh, with four explanatory variables and one dependent
variable. The explanatory variables are product, price, place and
promotion. Then the dependent variable is the decision to purchase
halal food by non-Muslim consumers. Data analysis uses the structural
equation modeling – partial least square (SEM-PLS) with the help of
the SmartPLS 3 application. The method used is quantitative and the
data used is primary data. Data were collected from 200 non-Muslim
respondents by distributing questionnaires using a likert scale with 5
answer choices. The findings in this study indicate the product, price,
place and promotion have a positive and significant effect on
purchasing decisions.
date: 2024-10-08
date_type: published
pages: 181
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Putri Ratna Sari, NIM.: 22208011040  (2024) KEPUTUSAN PEMBELIAN MAKANAN HALAL OLEH KONSUMEN NON-MUSLIM DI ACEH.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69101/1/22208011040_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69101/2/22208011040_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf