eprintid: 69103
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/91/03
datestamp: 2025-01-03 07:08:45
lastmod: 2025-01-03 07:08:45
status_changed: 2025-01-03 07:08:45
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Syahrul Gunawan, NIM.: 22208012007
title: PENGARUH BRAND IMAGE, TRUST, SERVICE EXCELLENT, LIFESTYLE DAN BSI MOBILE BANKING TERHADAP KEPUASAN NASABAH DI BANK SYARIAH INDONESIA (BSI)
ispublished: pub
subjects: 297.273
divisions: ek_syarS-2
full_text_status: restricted
keywords: Citra Merek, Kepercayaan, Pelayanan Prima, Gaya Hidup, Kepuasan Nasabah, Mobile Banking
note: Pembimbing: Dr. Prasojo, S,E., M.Si.
abstract: Governance in Islamic banks in Indonesia is complex and requires stakeholder attention. This study aims to examine the effect of brand image, trust, service excellence, lifestyle and BSI mobile banking on customer satisfaction at Bank Syariah Indonesia (BSI). This research uses quantitative methods with primary data. The sample used was 300 respondents of Indonesian sharia bank customers who used BSI mobile. Data analysis using Partial Least Squares (PLS) with Smart Partial Least Square (Smart PLS) software. The findings of this study indicate that brand image, service excellet and BSI mobile have a positive effect on customer satisfaction, while trust and lifestyle have no effect on customer satisfaction, but good service quality and efficiency of BSI mobile banking services have proven to play an important role. Based on the results of this study is expected to provide an important picture for BSI in developing a strategy to improve service quality in order to achieve optimal customer satisfaction.
date: 2024-12-18
date_type: published
pages: 191
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Syahrul Gunawan, NIM.: 22208012007  (2024) PENGARUH BRAND IMAGE, TRUST, SERVICE EXCELLENT, LIFESTYLE DAN BSI MOBILE BANKING TERHADAP KEPUASAN NASABAH DI BANK SYARIAH INDONESIA (BSI).  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69103/1/22208012007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69103/2/22208012007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf