eprintid: 69151
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/06/91/51
datestamp: 2025-01-07 06:40:48
lastmod: 2025-01-07 06:40:48
status_changed: 2025-01-07 06:40:48
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Ubaydil Haq, NIM.: 20107030039
title: PENERAPAN MARKETING MIX 9P PADA ACARA SHARING TIME “RECHARGE THE SOUL” BERSAMA USTADZ HANAN ATTAKI DI AKUN TIKTOK @AM.EVENT
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Komunikasi Pemasaran, Media Sosial, Marketing Mix 9P
note: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos, M.Si
abstract: The increasing Muslim population and the rapid development of social media have
significantly boosted interest in religious activities. This study aims to examine the
implementation of the Marketing Mix 9P in the Sharing Time “Recharge the Soul”
event with Ustadz Hanan Attaki on the TikTok account @am.event and analyze its
impact on audience enthusiasm and engagement.This research employs a
qualitative approach, with data collected through participatory observation, indepth
interviews with the Ayah Amanah team, and document analysis of the content
posted on TikTok @am.event.The results indicate that the Marketing Mix 9P, which
includes Product, Price, Place, Promotion, People, Public Relations, Process,
Power, and Physical Evidence, plays a significant role in increasing audience
interest and enthusiasm for the event. Key contributing factors include Ustadz
Hanan Attaki's strong personal branding, high-quality facilities, consistent and
engaging content creation, and the strategic use of TikTok features such as
algorithms, trends, and audience interaction. In conclusion, the study demonstrates
that the implementation of the Marketing Mix 9P and the strategic utilization of
digital platforms like TikTok can effectively enhance audience engagement and
awareness of religious events, particularly among younger audiences.
date: 2024-12-13
date_type: published
pages: 159
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Ubaydil Haq, NIM.: 20107030039  (2024) PENERAPAN MARKETING MIX 9P PADA ACARA SHARING TIME “RECHARGE THE SOUL” BERSAMA USTADZ HANAN ATTAKI DI AKUN TIKTOK @AM.EVENT.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69151/1/20107030039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69151/2/20107030039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf