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primary topic: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING
type: Thesis
type: Article
abstract: Felicya Angelista, a celebrity as well as the owner of the Scarlett Whitening brand, recently uploaded content on Instagram regarding her views on the conflict that occurred between Israel and Palestine. from the content, many people think that Felicya Angelista is more in favor of Israel. Because of this content, many people boycotted Scarlett Whitening products. This research aims to find out how much influence Felicya Angelista's content on Instagram on the brand image of Scarlett Whitening products. This research is quantitative with a survey method and takes a population of followers of the Scarlett Whitening Instagram account. This research uses simple random sampling technique with a total of 100 respondents with an alpha error of 10%. The result of this study is that there is a magnitude of influence of celebrity owner Felicya Angelista's content on Instagram on the brand image of Scarlett Whitening products by 50.9%. So it can be concluded that Instagram content greatly affects the brand image of a product.
date: 2024-11-01
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
has version: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
has published: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
has document: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
type: Document
has file: 20107030053_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20107030053_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20107030053 Thalita Umaveda Al-Hayya
type: Person
given name: NIM.: 20107030053
family name: Thalita Umaveda Al-Hayya

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
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PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
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PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
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PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
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PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
islightbox thumbnail version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
ispreview thumbnail version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)

PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
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PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Other)
type: Document
is version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
is volatile version of: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING (Text)
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primary topic: PENGARUH KONTEN CELEBRITY OWNER FELICYA ANGELISTA DI INSTAGRAM TERHADAP CITRA MEREK PRODUK SCARLETT WHITENING

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept