%0 Thesis
%9 Skripsi
%A Fatima Aurelian Sugandi, NIM.: 20101050004
%B FAKULTAS ADAB DAN ILMU BUDAYA
%D 2024
%F digilib:69625
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Appraisal Analysis, Ideology, Jordan Peterson, Speech, Attitude
%P 112
%T AN APPRAISAL ANALYSIS OF JORDAN PETERSON’S SPEECH: “MESSAGE TO MUSLIMS”
%U https://digilib.uin-suka.ac.id/id/eprint/69625/
%X Spoken texts are known for their complexity, for instance, speech is used to convey  messages to influence people with various linguistic strategies. The rise of social  media use has added to the reach and impact of speech. Those with large platforms  have a great opportunity to be heard by society, one of them is Jordan Peterson. He  conveyed a speech entitled “Message to Muslims” through his YouTube Channel  and gained a lot of attention from the Muslim audience. This study aims to find out  appraisal devices reflected in Jordan Peterson’s speech and his ideological position.  Using the descriptive qualitative method, this research employs the Appraisal  theory by Martin & White (2005) and the ideological framework by Martin (1992).  The findings in the study consist of 25 attitude items with 16 positive evaluations  and 9 negative evaluations which show feelings, emotions, judgments, and  appreciation in a direct and indirect way. There are 11 engagement items consisting  of 5 monogloss which are considered as taken for granted and 6 heterogloss which  indicates the use of dialogistic alternatives. Besides, 17 graduation items show  upscaling and downscaling the evaluation. Meanwhile, the analysis of ideology  reveals that Peterson uses the left protagonist ideology in his speech, which means  he supports the issue by persuading Muslims to gain power.
%Z Dr. Arif Budiman, S.S., MA