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AN APPRAISAL ANALYSIS OF JORDAN PETERSON’S SPEECH: “MESSAGE TO MUSLIMS”
Spoken texts are known for their complexity, for instance, speech is used to convey messages to influence people with various linguistic strategies. The rise of social media use has added to the reach and impact of speech. Those with large platforms have a great opportunity to be heard by society, one of them is Jordan Peterson. He conveyed a speech entitled “Message to Muslims” through his YouTube Channel and gained a lot of attention from the Muslim audience. This study aims to find out appraisal devices reflected in Jordan Peterson’s speech and his ideological position. Using the descriptive qualitative method, this research employs the Appraisal theory by Martin & White (2005) and the ideological framework by Martin (1992). The findings in the study consist of 25 attitude items with 16 positive evaluations and 9 negative evaluations which show feelings, emotions, judgments, and appreciation in a direct and indirect way. There are 11 engagement items consisting of 5 monogloss which are considered as taken for granted and 6 heterogloss which indicates the use of dialogistic alternatives. Besides, 17 graduation items show upscaling and downscaling the evaluation. Meanwhile, the analysis of ideology reveals that Peterson uses the left protagonist ideology in his speech, which means he supports the issue by persuading Muslims to gain power.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 20101050004 Fatima Aurelian Sugandi
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