relation: https://digilib.uin-suka.ac.id/id/eprint/69739/
title: KOMUNIKASI PEMBANGUNAN PENYULUH LPH IAIN CURUP DALAM PENDAMPINGAN SERTIFIKASI HALAL BAGI PELAKU USAHA KABUPATEN REJANG LEBONG
creator: Sasty Deli Putry, NIM.: 22202012010
subject: 302.2 Communication/Komunikasi
description: This study examines the complexities of halal certification in Rejang Lebong Regency,  a Muslim-majority region that has significant potential in the development of the halal  industry in the Micro, Small and Medium Enterprises (MSMEs) sector. Despite its  demographic advantages, the region faces substantive challenges in understanding and  implementing halal certification, characterized by a lack of information, limited access  to education, and low awareness of business actors. The research uses a qualitative  method by integrating the development communication strategy of the Hedebro model  and the Mauidzahtil Hasanah da'wah method. Data collection techniques were carried  out through triangulation of methods, including field observations, in-depth interviews  with stakeholders, and comprehensive documentation studies.  The research findings reveal that the success of halal certification is highly dependent  on a persuasive, holistic and sustainable communication approach. Communication  strategies that are simple, gentle and constructive have proven effective in transforming  the understanding and attitudes of business actors. The research identified four critical  success factors: (1) active multi-stakeholder involvement, (2) optimization of  communication media, (3) culturally sensitive approach, and (4) provision of ongoing  education. The main contribution of the research is to produce an integrative  communication model that synergizes the principles of da'wah and development  communication in the context of halal certification. This model not only offers practical  solutions to improve halal certification in Rejang Lebong, but also provides a  theoretical basis in the development of communication and da'wah studies in the realm  of small business empowerment. The implications of the research include strategic  recommendations for developing communication capacity, strengthening extension  institutions, and optimizing collaboration between the government, certification  bodies, and business actors in accelerating the implementation of halal certification  comprehensively.
date: 2024-12-24
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/69739/1/22202012010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/69739/2/22202012010_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Sasty Deli Putry, NIM.: 22202012010  (2024) KOMUNIKASI PEMBANGUNAN PENYULUH LPH IAIN CURUP DALAM PENDAMPINGAN SERTIFIKASI HALAL BAGI PELAKU USAHA KABUPATEN REJANG LEBONG.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.