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primary topic: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT

MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT
type: Thesis
type: Article
abstract: The increase in the number of educational institutions is not matched by an increase in the number of students. One of the triggering factors is less than optimal institutional management and decreased public interest. This thesis discusses the implementation of the 7P marketing mix management function at Al Luqmaniyyah Islamic Boarding School Yogyakarta and its impact on public interest. This research uses a qualitative approach. The research results show that the 7P marketing mix management at Al Luqmaniyyah Islamic Boarding School Yogyakarta includes, (1) Product students with a deep understanding of religion, students who are skilled and have noble character, graduates who play an active role in society, as well as extracurricular support services such as sorogan, mujahadah, penance, munaqosyah, nadhom memorization, and mentoring new students, (2) Price affordability and ease of payment, (3) Promotion social media and Website, community alumni, as well as through community service, (4) Strategic location, transportation accessibility, comfort, and has Islamic boarding school branches, (5) People's HR competency, responsiveness and commitment, (6) New student registration process , study, innovation and process development, (7) Important physical evidence such as building conditions, facilities and spatial arrangements as well as additional physical evidence such as environmental conditions and aesthetics. The impact of public interest from implementing 7P marketing mix management is classified in the form of the AIDAS model, (1) Attention, increasing people's religious knowledge and increasing inner peace (spiritual aspect), (2) Interest, growing public interest in the Islamic boarding school education system (social and cultural aspects ), (3) Desire, building public confidence in the moderation of Islamic boarding schools (social and political aspects), (4) Action, encouraging people to study at Islamic boarding schools, students are given the mandate to lead …
date: 2024-12-23
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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has published: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
has document: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
subject: 371.2 Pendidikan - Manajemen

MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
type: Document
has file: 22204092024_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22204092024_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU TARBIYAH DAN KEGURUAN, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22204092024 Nurul Miftachur Rodiyah
type: Person
given name: NIM.: 22204092024
family name: Nurul Miftachur Rodiyah

MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
ismedium thumbnail version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)

MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
islightbox thumbnail version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
ispreview thumbnail version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
ismedium thumbnail version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Other)
type: Document
is version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
is volatile version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
issmall thumbnail version of: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT (Text)
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primary topic: MANAJEMEN MARKETING MIX 7P DI PONDOK PESANTREN AL LUQMANIYYAH YOGYAKARTA: ANALISIS DAMPAK PADA ANIMO MASYARAKAT

371.2 Pendidikan - Manajemen
type: Concept