eprintid: 69975
rev_number: 10
eprint_status: archive
userid: 12243
dir: disk0/00/06/99/75
datestamp: 2025-02-10 06:40:00
lastmod: 2025-02-10 06:40:00
status_changed: 2025-02-10 06:40:00
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Adnan Raihan Hamid, NIM.: 20107030122
title: STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN BARBERSHOP (Studi Deskriptif Kualitatif pada Barbershop Hello dan Goodsand di Solo)
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: communication strategi; customer loyal; negoisasi integratif.
note: Dra. Marfuah Sri Sanityastuti, M.Si.
abstract: Barbershop Hello and Barbershop Goodsand are faced with increasingly fierce competition. This requires barber business owners to continue to innovate, adapt to change, and focus on excellent service in order to maintain and increase customer loyalty. In running a business, communication strategy is one of the main activities in driving the company's economic wheels. Maintaining loyalty is a babershop's effort to retain its regular customers. This research uses a qualitative descriptive method with an approach to communication strategy theory and customer loyalty. The results of this research explain that what happens in the focus of this research is that by carrying out the theory of communication strategy and customer loyalty with a communication strategy using social media such as Instagram, customers tend to increase and make customers maintain loyalty to Barbershop Hello and Barbershop Goodsand.
date: 2024-12-09
date_type: published
pages: 112
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Adnan Raihan Hamid, NIM.: 20107030122  (2024) STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN BARBERSHOP (Studi Deskriptif Kualitatif pada Barbershop Hello dan Goodsand di Solo).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/69975/1/20107030122_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/69975/2/20107030122_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf